It was just yesterday when a Facebook friend posted a status update informing her online social circle about the new “Peace on Facebook” website, a part of the Peace Dot project initiated by the Persuasive Technology Lab on Stanford
University. It was about time the king of social networking websites got involved in the promotion of global social causes. But, should we expect to find a catch in this activity? It depends.
In order for Facebook to create the graphs presented on the “Peace on Facebook” page, Facebook’s team mined the personal data users have decided to post on their profiles. Nevertheless, is this ethical even if it is for a presumable good cause? Shouldn’t Facebook ask users if they wanted to participate in this, especially if these data came from users who have set their profiles private?
Is it justified to assume that users would accept this operation because of its nature and goal? It’s not that I don’t support this kind of activities; my master’s thesis was based on the idea of mobilizing and engaging the masses for social causes and movements using social networking websites and tools. Yet, shouldn’t also the masses have the freedom to execute their right of permission?
What will be next: “Ooops, sorry! We used your data to prove a point and raise money on the behalf of a NGO or a corporation’s social responsibility program?” Facebook, listen: I embrace this cause and I “endorse your message”, but I can’t contain my skepticism; thus, next time I would like you to ask me first, and then make me part of it before I discover you used my data.
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